{"id":106,"date":"2016-12-19T11:02:13","date_gmt":"2016-12-19T11:02:13","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=106"},"modified":"2017-05-10T06:00:51","modified_gmt":"2017-05-10T06:00:51","slug":"ejnm_v01i1104","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v01i1104\/","title":{"rendered":"ejnm_v01i1104"},"content":{"rendered":"

B\u0130R HALKLA \u0130L\u0130\u015eK\u0130LER UYGULAMA ALANI OLARAK SOSYAL MEDYA KULLANIMI: <\/strong>CHANGE.ORG<\/strong><\/a> ZEYT\u0130N HAYATTIR \u0130MZA KAMPANYASI \u0130NCELEMES\u0130<\/strong><\/p>\n

Elif Tuba TEZCAN<\/p>\n

Halkla \u0130li\u015fkiler alan\u0131nda s\u0131kl\u0131kla kullan\u0131lan sosyal medya; sosyalle\u015fmenin en temelindedir. Sosyal medyay\u0131 kullanarak ortak ilgilenilen ya da \u015fikatye\u00e7i olunan konular \u00fczerinde ortak bir d\u00fc\u015f\u00fcnce olu\u015fturma online imza kampanyalar\u0131n\u0131 do\u011furmu\u015ftur. Halkla ili\u015fkilerde kullan\u0131lan imza kampanyalar sosyal bir platform olu\u015fturma konusunda \u00f6nemli bir yer tutmaktaktad\u0131r. Bireylerin duygu ve d\u00fc\u015f\u00fcncelerini \u00f6zg\u00fcrce payla\u015fabildi\u011fi, birbirini g\u00f6rmeden, bir topluluk olu\u015fturarak(crowdsourching), belli bir ama\u00e7 do\u011frultusunda hareket ederek imza kampanyalar\u0131na destek vermeleri sosyal bir olgunun g\u00f6stergesidir.Sosyal medya da bireylerin \u00f6zg\u00fcrce fikilerini beyan ifade edebilmeleri Sosyal medya, halkla ili\u015fkiler modellerinden iki y\u00f6nl\u00fc simetrik modele verilebilecek en iyi \u00f6rneklerdendir. Ara\u015ft\u0131rma kapsam\u0131nda, \u00f6ncelikle, sosyal medya,sosyal medyan\u0131n \u00f6nemi ve boyutlar\u0131 incelenmi\u015f, sosyal medya \u00f6rne\u011fi olan change.org sitesinde d\u00fczenlenen ZeytinHayatt\u0131r imza kampanyas\u0131 analiz edilerek halkla ili\u015fkiler uygulamalar\u0131n\u0131n hedef kitlede ula\u015ft\u0131\u011f\u0131 yere dikkat \u00e7ekilmi\u015ftir. Elde edilen veriler halkla ili\u015fkilerin iki y\u00f6nl\u00fc simetrik modeli \u00e7ervesinde de\u011ferlendirilmi\u015ftir.<\/p>\n

Anahtar Kelimeler: <\/em><\/strong>sosyal medya, halkla ili\u015fkiler, kitlelerin g\u00fcc\u00fc, iki y\u00f6nl\u00fc simetrik ileti\u015fim modeli, change.org<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

SOCIAL MEDIA USAGE AS A PUBLIC RELATIONS APPLICATION: CHANGE.ORG ZEYTINHAYATTIR SIGNATURE CAMPAIGN RESEARCH<\/strong><\/p>\n

ABSTRACT<\/strong><\/p>\n

Social media is most basic common way of socializing in the field of public relations; Using social media to create a common thought on common interest or joke, they gave birth to online signature campaigns. Signature campaigns used in Public Relation have an important place in creating a social platform. That individuals can freely share their emotions and thoughts, build crowdsourcing, act towards a certain goal and support signature campaigns is a social phenomenon. Individuals can freely express their opinions in social media. These are the best examples of two way symmetric that can be modeled Public Relations. In the scope of the research, the importance and dimensions of social media, social media were examined and ZeytinHayatt\u0131r signature campaign organized at change.org site, which is a social media sample, was analyzed and attention was paid to the point where public relations practices reached the target group. The obtained data were analyzing on a two-way symmetric model of public relations.<\/p>\n

Keywords: <\/em><\/strong>social media, public relations, crowdsourcing, two-way asymmetric model, change.org<\/em><\/p>\n

 <\/p>\n

TAM MET\u0130N
\n<\/strong><\/p>\n

PDF<\/a><\/p>\n

KAYNAKLAR<\/strong><\/p>\n

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https:\/\/www.change.org\/p\/t%C3%BCrkiye-nin-zeytinliklerinin-%C3%B6l%C3%BCm-ferman%C4%B1na-hay%C4%B1r-zeytinhayatt%C4%B1r<\/em><\/a><\/p>\n

http:\/\/docplayer.biz.tr\/23574499-Yeni-medya-ve-kuresel-sirketler-iliskisinde-sanal-ekipler-ve-crowdsourcing-etkisi.html<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

B\u0130R HALKLA \u0130L\u0130\u015eK\u0130LER UYGULAMA ALANI OLARAK SOSYAL MEDYA KULLANIMI: CHANGE.ORG ZEYT\u0130N HAYATTIR \u0130MZA KAMPANYASI \u0130NCELEMES\u0130 Elif Tuba TEZCAN Halkla \u0130li\u015fkiler alan\u0131nda s\u0131kl\u0131kla kullan\u0131lan sosyal medya; sosyalle\u015fmenin en… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-106","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/106"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":4,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/106\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/106\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}