{"id":109,"date":"2016-12-19T11:04:23","date_gmt":"2016-12-19T11:04:23","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=109"},"modified":"2017-05-10T06:01:01","modified_gmt":"2017-05-10T06:01:01","slug":"ejnm_v01i1105","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v01i1105\/","title":{"rendered":"ejnm_v01i1105"},"content":{"rendered":"

ARTIRILMI\u015e GER\u00c7EKL\u0130K UYGULAMALARININ REKLAM KAMPANYALARINA ETK\u0130S\u0130<\/strong><\/p>\n

Necla K\u00d6SE<\/p>\n

\u00d6Z<\/strong><\/p>\n

Teknolojinin bireylerin ya\u015fant\u0131s\u0131nda kapsad\u0131\u011f\u0131 yer, g\u00fcn ge\u00e7tik\u00e7e \u00e7o\u011falmaktad\u0131r. Bu durum, insanlar\u0131n ya\u015fant\u0131s\u0131ndaki \u00f6nemi ile do\u011frudan ilgilidir. \u00d6zellikle t\u00fcketim a\u00e7\u0131s\u0131ndan teknolojinin \u00e7ok fazla de\u011fer ta\u015f\u0131d\u0131\u011f\u0131 yads\u0131namaz bir ger\u00e7ektir. T\u00fcketim deyince ise ilk akla gelen unsurlardan biri insanlar\u0131 t\u00fcketmeye davet eden reklamlard\u0131r. Ara\u015ft\u0131rman\u0131n i\u00e7eri\u011finde, g\u00fcn\u00fcm\u00fcz t\u00fcketim k\u00fclt\u00fcr\u00fcnde reklamlar\u0131n \u00f6nemine ve yeni bir uygulama olan art\u0131r\u0131lm\u0131\u015f ger\u00e7ekli\u011fin reklamlarda kullan\u0131m\u0131na yer verilmi\u015ftir. Modern hayat\u0131n vazge\u00e7ilmez unsuru olan t\u00fcketim ve reklam ili\u015fkisi \u00e7er\u00e7evesinde yeni bir pazarlama d\u00f6nemine ge\u00e7ildi\u011finin g\u00f6stergesi olan art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamas\u0131, teknoloji \u00e7a\u011f\u0131nda \u00f6nemli bir yer te\u015fkil etmektedir. Bu ba\u011flamda halkla ili\u015fkiler a\u00e7\u0131s\u0131ndan reklam\u0131n t\u00fcketime olan katk\u0131s\u0131n\u0131 incelemek ve reklamlarda art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamas\u0131n\u0131n t\u00fcketim k\u00fclt\u00fcr\u00fcne yans\u0131mas\u0131n\u0131 ve etkilerini ara\u015ft\u0131rmak hedef edinilmi\u015ftir. Teknolojinin geli\u015fmesiyle birlikte reklamlar da de\u011fi\u015fmeye ba\u015flam\u0131\u015ft\u0131r. Reklam kampanyalar\u0131 ve dijital reklam uygulamalar\u0131 \u00e7e\u015fitlili\u011fini giderek art\u0131rmaktad\u0131r. Hedef kitlenin ilgisini \u00e7ekmeye y\u00f6nelik kurgulanan reklamlar, teknolojinin getirilerinden faydalanmaktad\u0131r. Her g\u00fcn \u00e7e\u015fitli yeniliklerle kar\u015f\u0131m\u0131za \u00e7\u0131kan ve her ge\u00e7en g\u00fcn daha fazla a\u015fina oldu\u011fumuz art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik teknolojisi pek \u00e7ok alanda yenilikler sunmakta ve sanal ger\u00e7ekli\u011fi daha dokunulabilir, canl\u0131 hale getirmektedir. Teknolojik cihazlar\u0131n sundu\u011fu deneyimi neredeyse be\u015f duyuya hitap eden bir ger\u00e7ekli\u011fe d\u00f6n\u00fc\u015ft\u00fcren art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamalar\u0131, pek \u00e7ok alanda oldu\u011fu gibi yarat\u0131c\u0131 pazarlama kampanyalar\u0131nda da ba\u015far\u0131l\u0131 sonu\u00e7lar vermektedir. Markalar, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamalar\u0131n\u0131 kampanyalar\u0131na entegre ederek, hedef kitlelerin ilgisini \u00e7ekmek ve farkl\u0131 bir deneyim sunmak i\u00e7in bu teknolojiden faydalanmaktad\u0131r.<\/p>\n

Anahtar Kelimeler: <\/em><\/strong> teknoloji, dijital reklam, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik uygulamalar\u0131, reklam kampanyalar\u0131, t\u00fcketim k\u00fclt\u00fcr\u00fc<\/em><\/p>\n

 <\/p>\n

EFFECTS ON THE ADVERTISING CAMPAIGN OF AUGMENTED REALITY APPLICATION<\/strong><\/p>\n

 <\/p>\n

ABSTRACT<\/strong><\/p>\n

The place of technology in the lives of individuals increases day by day. This is directly related to the prevalence of people in their lives. Especially in terms of consumption, technology is an undeniable fact that it has a lot of value. In terms of consumption, one of the first things that comes to mind is the ads that invite people to consume. In the context of the research, the importance of advertisements in today’s consumer culture and the use of augmented reality as a new application in advertisements have been included. Augmented reality practice, an indicator of the transition to a new marketing era in the context of consumption and advertising, an indispensable element of modern life, is an important part of the technology age. In this context, it is aimed to investigate the contribution of publicity to the public in terms of publicity and to investigate the reflection and effects of augmented reality application in consumer culture. With the development of technology, advertising has also begun to change. In particular, advertising campaigns and digital advertising applications are increasingly diversifying. Ads tailored to attract the attention of the target audience benefit from the advent of technology. Augmented reality technology, which we face every day with various innovations and become more and more familiar with each day, offers many innovations in the field and makes virtual reality more tangible and vibrant. Augmented reality applications, which transform the experience of technological devices into a reality that appeals to almost five senses, are successful in creative marketing campaigns as well as in many other areas. Brands benefit from this technology by integrating augmented reality applications into their campaigns, attracting the attention of target groups and offering a different experience.<\/p>\n

Keywords: <\/em><\/strong> technology, digital advertising, augmented reality applications, advertising campaigns, consumer culture<\/em><\/p>\n

 <\/p>\n

TAM MET\u0130N
\n<\/strong><\/p>\n

PDF<\/a><\/p>\n

KAYNAKLAR<\/strong><\/p>\n

Elden, M. (2013). Reklam ve Reklamc\u0131l\u0131k. \u0130stanbul: Say Yay\u0131nlar\u0131.<\/em><\/p>\n

K\u00f6ro\u011flu, O. (2015). En Yayg\u0131n \u0130ileti\u015fim Ortam\u0131nda Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik Uygulamalar\u0131.<\/em><\/p>\n

K\u00fc\u00e7\u00fck, S., Y\u0131lmaz, R. M., & G\u00f6kta\u015f, Y. (2014). \u0130ngilizce \u00d6\u011freniminde Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik: \u00d6\u011frencilerin Ba\u015far\u0131, Tutum ve Bili\u015fsel Y\u00fck D\u00fczeyleri. 393-404.<\/em><\/p>\n

\u00d6ner, E. (2014). Reklam Kampanyalar\u0131nda D\u0131\u015f Mekan Uygulamalar\u0131n\u0131n T\u00fcketiciye Etkisi. T.C. Hali\u00e7 \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Y\u00fcksek Lisans Tezi.<\/em><\/p>\n

T\u00fcl\u00fc, M., & Y\u0131lmaz, M. (2012). iPhone ile Artt\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik Uygulamalar\u0131n\u0131n E\u011fitim Alan\u0131nda Kullan\u0131lmas\u0131. Akademik Bili\u015fim Konferans Bildirileri. <\/em><\/p>\n

Ya\u011fl\u0131, F. (2011). T\u00fcketim K\u00fclt\u00fcr\u00fc ve \u0130deolojinin Yeniden \u00dcretildi\u011fi Bir Alan Olarak Halkla \u0130li\u015fkiler Y\u00f6netiminin Ele\u015ftirel Bir De\u011ferlendirilmesi. T.C. Ege \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Y\u00fcksek Lisans Tezi.<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

ARTIRILMI\u015e GER\u00c7EKL\u0130K UYGULAMALARININ REKLAM KAMPANYALARINA ETK\u0130S\u0130 Necla K\u00d6SE \u00d6Z Teknolojinin bireylerin ya\u015fant\u0131s\u0131nda kapsad\u0131\u011f\u0131 yer, g\u00fcn ge\u00e7tik\u00e7e \u00e7o\u011falmaktad\u0131r. Bu durum, insanlar\u0131n ya\u015fant\u0131s\u0131ndaki \u00f6nemi ile do\u011frudan ilgilidir. \u00d6zellikle t\u00fcketim… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-109","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/109"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":4,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/109\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/109\/revisions\/454"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}