{"id":116,"date":"2016-12-19T11:06:51","date_gmt":"2016-12-19T11:06:51","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=116"},"modified":"2017-05-10T06:01:16","modified_gmt":"2017-05-10T06:01:16","slug":"ejnm_v01i1107","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v01i1107\/","title":{"rendered":"ejnm_v01i1107"},"content":{"rendered":"<p><strong>ARAMA MOTORU SONU\u00c7LARI G\u00dcVEN\u0130L\u0130RL\u0130\u011e\u0130N\u0130N ANAL\u0130Z\u0130: GOOGLE \u00d6RNE\u011e\u0130<\/strong><\/p>\n<p>Seda Akag\u00fcn YOZKAT<\/p>\n<p><strong>\u00d6Z<\/strong><\/p>\n<p>Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, Google arama motorunda yap\u0131lan aramalar\u0131n sonucunda ilk sayfalarda \u00e7\u0131kan sonu\u00e7lar\u0131n g\u00fcvenilirli\u011fini ara\u015ft\u0131rmakt\u0131r. \u00c7al\u0131\u015fmada \u00f6ncelikle arama motorlar\u0131n\u0131n tan\u0131m\u0131, tarih\u00e7esi, ortaya \u00e7\u0131k\u0131\u015f nedenleri ve i\u015flevleri a\u00e7\u0131klanm\u0131\u015ft\u0131r. Ard\u0131ndan Google\u2019\u0131n tarih\u00e7esi ve rakip arama motorlar\u0131ndan farkl\u0131l\u0131klar\u0131 irdelenmi\u015ftir. Google\u2019un arama algoritmas\u0131ndaki geli\u015fim, sitelerin endekslemeye nas\u0131l ve ne s\u0131kl\u0131kta dahil olduklar\u0131, nas\u0131l g\u00fcncellemeler yap\u0131ld\u0131\u011f\u0131 \u00fczerinde durulduktan sonra arama kutusuna yaz\u0131lan kelimelerin se\u00e7imlerinin arama sonu\u00e7lar\u0131na nas\u0131l etki etti\u011fi ortaya konulmu\u015ftur. \u201cG\u00fcvenilir sonu\u00e7\u201d kavram\u0131 k\u0131saca irdelendikten hemen sonra Halkla \u0130li\u015fkiler ba\u011flam\u0131nda \u00f6rnek olarak se\u00e7ilen anahtar kelimelerin Google\u2019da ne t\u00fcr sonu\u00e7lar getirdi\u011fi ve bu sonu\u00e7lar\u0131n ne kadar g\u00fcvenilir oldu\u011fu konusu analiz edilmektedir.<\/p>\n<p><strong><em>Anahtar Kelimeler: <\/em><\/strong><em>Google, arama motoru, web, SEO, g\u00fcvenilirlik <\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>AN ANALYSIS OF THE RELIABILITY OF SEARCH ENGINE RESULTS: A GOOGLE STUDY<\/strong><\/p>\n<p><strong>ABSTRACT<\/strong><\/p>\n<p>The purpose of this study is to investigate the reliability of the search results listed on the first page of Google search engine. In the study, the definition of search engines, their history, the reasons for their existence and their functions are explained. After Google&#8217;s brief history, the differences between Google and the competitive search engines are examined. In the Google&#8217;s search algorithm, how search results are influenced by the selection of words in the search box, how and when sites are indexed and how often they are included have been explained. After a short definition of the concept &#8220;reliable result\u201d a few keywords in the context of Public Relations are selected to actually search on Google to analyze the reliability of Google search results.<\/p>\n<p><strong><em>Keywords: <\/em><\/strong><em>Google, search engine, web, SEO, reliability<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>TAM MET\u0130N<br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/yenimedya.aydin.edu.tr\/wp-content\/uploads\/2016\/12\/ejnm_v01i1107.pdf\" rel=\"\">PDF<\/a><\/p>\n<p><strong>KAYNAKLAR<\/strong><\/p>\n<p><em>Erdo\u011fan, \u0130rfan ve Korkmaz Alemdar. (2005). \u00d6teki Kuram. Erk Yay\u0131nevi.<\/em><\/p>\n<p><em>Fuchs, Christian. (2014). Social Media A Critical Introduction. Sage Publications.<\/em><\/p>\n<p><em>Geray, Haluk. (2004). \u0130leti\u015fim Alan\u0131ndan \u00d6rneklerle Toplumsal Ara\u015ft\u0131rmalarda Nicel ve Nitel Y\u00f6ntemlere Giri\u015f. Siyasal Kitabevi<\/em><\/p>\n<p><em>Laughey, Dan.(2010). Medya \u00c7al\u0131\u015fmalar\u0131. Kalkedon Yay\u0131nevi.<\/em><\/p>\n<p><em>Mattelart, Armand ve Michele.(2016). \u0130leti\u015fim Kuramlar\u0131 Tarihi. \u0130leti\u015fim Yay\u0131nc\u0131l\u0131k.<\/em><\/p>\n<p><em>Schmidt, Eric.(2015). How Google Works. Hodder Paperback.<\/em><\/p>\n<p><em>Yaylag\u00fcl, Levent.(2016). Kitle \u0130leti\u015fim Kuramlar\u0131. Dipnot Yay\u0131nevi.<\/em><\/p>\n<p><em>Yengin, Deniz.(2015). Yeni Medya ve Dokunmatik Toplum. Derin Yay\u0131nlar\u0131.<\/em><\/p>\n<p><em>Y\u00fcksel, Erkan vd., (2013). \u0130leti\u015fim Kuramlar\u0131. Anadolu \u00dcniversitesi Yay\u0131nlar\u0131.<\/em><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ARAMA MOTORU SONU\u00c7LARI G\u00dcVEN\u0130L\u0130RL\u0130\u011e\u0130N\u0130N ANAL\u0130Z\u0130: GOOGLE \u00d6RNE\u011e\u0130 Seda Akag\u00fcn YOZKAT \u00d6Z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, Google arama motorunda yap\u0131lan aramalar\u0131n sonucunda ilk sayfalarda \u00e7\u0131kan sonu\u00e7lar\u0131n g\u00fcvenilirli\u011fini ara\u015ft\u0131rmakt\u0131r. \u00c7al\u0131\u015fmada&#8230; <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/116"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":5,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/116\/revisions\/456"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}