{"id":406,"date":"2017-05-09T13:51:27","date_gmt":"2017-05-09T13:51:27","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=406"},"modified":"2017-05-18T10:40:56","modified_gmt":"2017-05-18T10:40:56","slug":"ejnm_v01i2109","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v01i2109\/","title":{"rendered":"ejnm_v01i2109"},"content":{"rendered":"

K\u0130TAP T\u00dcKET\u0130M\u0130N\u0130N D\u0130J\u0130TALLE\u015eMES\u0130 BA\u011eLAMINDA T\u00dcKET\u0130M DAVRANI\u015eI \u00dcZER\u0130NE B\u0130R \u0130NCELEME<\/strong><\/p>\n

Elif Tuba TEZCAN<\/p>\n

 <\/p>\n

\u00d6Z <\/strong><\/p>\n

K\u00fcreselle\u015fmenin etkisiyle teknolojik geli\u015fmelerdeki yenilikler ve bunun sonucu olarak ya\u015fanan dijitalle\u015fme geleneksel olandan giderek kopmaktad\u0131r. Yo\u011fun rekabet ortam\u0131nda de\u011fi\u015fen pazarlama kanallar\u0131 t\u00fcketiciyi farkl\u0131 aray\u0131\u015flara itmi\u015ftir. Bu ba\u011flamda t\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131 de\u011fi\u015fmi\u015f dijitale kaym\u0131\u015ft\u0131r. \u0130nternet kullan\u0131m\u0131n\u0131n \u00f6zellikle mobil telefonlar\u0131n hayat\u0131m\u0131za girmesiyle yayg\u0131nla\u015fmas\u0131 t\u00fcketicinin fark\u0131ndal\u0131\u011f\u0131n\u0131 artt\u0131rm\u0131\u015ft\u0131r. Bir \u00e7ok alanda kullan\u0131lan dijitalle\u015fme farkl\u0131 uygulamalarla t\u00fcketim alan\u0131nda da kendinden s\u00f6z ettirmektedir. \u0130steklerini ertelemeyen t\u00fcketici i\u00e7in bir nimet olarak g\u00f6r\u00fclen,internetten al\u0131\u015f veri\u015f yapabilme olana\u011f\u0131, dijital ya\u015fam tarz\u0131n\u0131 benimseyen t\u00fcketici i\u00e7in h\u0131zl\u0131 ve kolay ula\u015f\u0131labilirli\u011fi nedeniyle tercih edilme olas\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmaktad\u0131r. 7\/24 internetten al\u0131\u015f veri\u015f yapabilme olana\u011f\u0131 sa\u011flamas\u0131yla, g\u00fcn\u00fcm\u00fczde zaman sorunu ya\u015fayan t\u00fcketiciyi b\u00f6ylelikle elinde tutabilecektir. Geleneksel olarak kitap evlerinden yap\u0131lan kitap al\u0131\u015fveri\u015fi zaman i\u00e7erisinde kolay ula\u015f\u0131m, zaman tasarrufu ve ekonomik olmas\u0131 nedeniyle sanal ortama ta\u015f\u0131nm\u0131\u015f ve internet ortam\u0131nda pazarlama olarak adland\u0131r\u0131lan t\u00fcr\u00fcn yayg\u0131nla\u015fmas\u0131n\u0131 artt\u0131rm\u0131\u015ft\u0131r. Bir ka\u00e7 t\u0131kla al\u0131\u015fveri\u015fini tamamlayabilen t\u00fcketici,dijitalde de olsa t\u00fcketmenin hazz\u0131na ula\u015fm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde pazarlama ve teknolojinin i\u00e7 i\u00e7e ge\u00e7ti\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, daha etkin bir \u015fekilde t\u00fcketici ile ileti\u015fim kurma \u00e7abas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r Bu \u00e7al\u0131\u015fmada t\u00fcketim ekseninde kitap sat\u0131n alma davran\u0131\u015f\u0131n\u0131n yeniliklerin yay\u0131l\u0131m\u0131 modeli kapsam\u0131nda dijital boyuttaki t\u00fcketim davran\u0131\u015f\u0131 incelenmi\u015ftir.<\/p>\n

Anahtar Kelimeler: <\/em><\/strong>t\u00fcketim toplumu, dijitalle\u015fme, dijital t\u00fcketim, sat\u0131n alma davran\u0131\u015f\u0131, \u0130defix<\/em><\/p>\n

\u00a0<\/em><\/p>\n

THE CONTEXT OF DIGITALIZATION OF BOOK CONSUMPTION AN INVESTIGATION ON CONSUMPTION BEHAVIOR<\/strong><\/p>\n

ABSTRACT<\/strong><\/p>\n

Innovations in technological developments with the impact of globalization, and the resulting digitization as a result, are gradually breaking away from the traditional. In a highly competitive environment, changing marketing channels have driven consumers to different pursuits. The widespread use of the Internet, especially by the introduction of mobile phones into my life, has increased the consumer’s awareness. Digitization, which is used in many areas, is also mentioned in the field of consumption with different applications. The possibility of shopping on the internet, which is seen as a blessing for the consumer who does not postpone their requests, increases the likelihood of being preferred because of the fast and easy accessibility of the consumer who embraces the digital lifestyle. 7\/24 With the ability to make purchases from the internet today, Traditionally book shopping made from book houses has been moved to virtual auction because of easy transportation, time saving and economical time, and it has increased the spread of what is called marketing in the internet environment. Consumers who can complete shopping with few clicks have reached the pleasure of consuming in digital. It is inevitable to communicate with the consumer more effectively if marketing and technology are thought to be intertwined today. In this study, the digital aspect of book buying behavior on the axis of consumption has been examined.<\/p>\n

Keywords:<\/em><\/strong> consumption, society, digitalization, digital consumption, buying behavior, \u0130defix<\/em><\/p>\n

TAM MET\u0130N
\n<\/strong><\/p>\n

PDF<\/a><\/p>\n

KAYNAKLAR<\/strong><\/p>\n

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 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

K\u0130TAP T\u00dcKET\u0130M\u0130N\u0130N D\u0130J\u0130TALLE\u015eMES\u0130 BA\u011eLAMINDA T\u00dcKET\u0130M DAVRANI\u015eI \u00dcZER\u0130NE B\u0130R \u0130NCELEME Elif Tuba TEZCAN   \u00d6Z K\u00fcreselle\u015fmenin etkisiyle teknolojik geli\u015fmelerdeki yenilikler ve bunun sonucu olarak ya\u015fanan dijitalle\u015fme geleneksel olandan… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-406","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/406"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":8,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/406\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/406\/revisions\/518"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}