{"id":549,"date":"2017-06-08T13:12:24","date_gmt":"2017-06-08T13:12:24","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=549"},"modified":"2017-06-28T05:36:31","modified_gmt":"2017-06-28T05:36:31","slug":"ejnm_v01i3101","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v01i3101\/","title":{"rendered":"ejnm_v01i3101"},"content":{"rendered":"

SOSYAL MEDYANIN T\u00dcKET\u0130M G\u00dcC\u00dc<\/strong><\/p>\n

\u00c7a\u011fla CEYHAN<\/p>\n

\u00d6Z<\/strong>
\n\u00c7al\u0131\u015fman\u0131n amac\u0131, son y\u0131llarda kullan\u0131m alanlar\u0131n\u0131 geni\u015fleten sosyal medyay\u0131 ele alarak toplum \u00fczerindeki t\u00fcketim g\u00fcc\u00fcn\u00fc belirlemek. \u00c7al\u0131\u015fma kapsam\u0131nda sosyal medya ve t\u00fcketicilerin hedef kitlesi ortaya konmaktad\u0131r. A\u011f uygulamalar\u0131nda ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015flerin insanlar \u00fczerindeki etkisi, sosyal medyan\u0131n nas\u0131l y\u00f6nlendirdi\u011fi tespit edilmektedir. Bulgulara ula\u015fabilmek i\u00e7in ise “gittigidiyor” \u00f6rnekleminden\u00a0yola\u00a0\u00e7\u0131k\u0131lmaktad\u0131r.<\/p>\n

Anahtar Kelimeler:<\/em><\/strong>\u00a0Sosyal medya, t\u00fcketim, dijital t\u00fcketim<\/em><\/p>\n

 <\/p>\n

THE CONSUMPTION POWER OF SOCIAL MEDIA<\/strong><\/p>\n

ABSTRACT<\/strong><\/p>\n

The aim of the study is to determine the power of consumption on society by considering social media, which has expanded its usage areas in recent years. Within the scope of the study, the target mass of social media and consumers is revealed. The impact of shopping on network applications is determined by how social media is influencing people. In order to reach the finds, as a \u00a0sample of “gittigidiyor”.<\/p>\n

Keywords:<\/strong> Social media, consumption, digital consumption<\/em><\/p>\n

 <\/p>\n

TAM MET\u0130N
\n<\/strong><\/p>\n

PDF<\/a><\/p>\n

KAYNAKLAR<\/strong><\/p>\n

Baudrillard<\/em>, Jean. T\u00fcketim Toplumu, Ayr\u0131nt\u0131 Yay\u0131nlar\u0131, \u0130stanbul 2002.<\/em><\/p>\n

Bell, D., Valentine, G., Consuming Geographies: We Are What We Eat. Routledge, London, 1997.<\/em><\/p>\n

Borgmann, A., Reflections And Reviews: The Moral Complexion Of Consumption, Journal Of Consumer Research 26 (4), s. 418, 2000.<\/em><\/p>\n

Cesur, S., T\u00fcketiciler A\u00e7\u0131s\u0131ndan Serbest Zaman Faaliyetleri Ve Al\u0131\u015fveri\u015f Merkezleri, T\u00fcketici Yaz\u0131lar\u0131 (II), 2010.<\/em><\/p>\n

Cop, R., & Oyan, D. (2010). K\u00fc\u00e7\u00fck Yerle\u015fim Yerlerindeki T\u00fcketicilerin, \u0130nternetten \u00dcr\u00fcn Sat\u0131n Alma Davran\u0131\u015flar\u0131 \u00dczerine Bir Uygulama. Ni\u011fde \u00dcnv. \u0130\u0130BF Dergisi, s.98-115<\/em><\/p>\n

Erkmen, T., Y\u00fcksel, C., A., T\u00fcketicilerin Al\u0131\u015fveri\u015f Davran\u0131\u015f Bi\u00e7imleri \u0130le Demografik Ve Sosyo-K\u00fclt\u00fcrel \u00d6zelliklerinin \u0130ncelenmesine Y\u00f6nelik Bir Ara\u015ft\u0131rma, Ege Akademik Bak\u0131\u015f, ss.689, 2008.<\/em><\/p>\n

Karahasan, F. Ta\u015flar Yerinden Oynarken Dijital Pazarlaman\u0131n Kurallar\u0131, Do\u011fan Egmont Yay\u0131nc\u0131l\u0131k, s, 222-223, \u0130stanbul 2012<\/em><\/p>\n

Tuncer, D., Pazarlama, Hacettepe \u00dcniversitesi \u0130ktisadi Ve \u0130dari Bilimler Fak\u00fcltesi, ss.42, 1994.<\/em><\/p>\n

\u00dcnsalver, B., \u00d6., Al\u0131\u015fveri\u015fkolik T\u00fcketirken T\u00fcketen Tak\u0131nt\u0131, Tima\u015f Yay\u0131nlar\u0131, s.19, \u0130stanbul 2011.<\/em><\/p>\n

Whatmore, S., Thorne, L., Nourishing Networks: Alternative Geographies Of Food, ss. 287-304, 1997.<\/em><\/p>\n

Wilk, R., Consuming Morality, Journal Of Consumer Culture 1 (2), ss. 246, 2001.<\/em><\/p>\n

Yengin, D. \u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Ara\u015ft\u0131rma Y\u00f6ntemleri ve Uygulamalar\u0131, Der Yay\u0131nlar\u0131, \u0130stanbul, 2017.<\/em><\/p>\n

https:\/\/tr.wikipedia.org\/wiki\/Kredi_kart%C4%B1<\/a><\/em><\/p>\n

https:\/\/tr.wikipedia.org\/wiki\/GittiGidiyor<\/a><\/em><\/p>\n

 <\/p>\n

\u00a0<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

SOSYAL MEDYANIN T\u00dcKET\u0130M G\u00dcC\u00dc \u00c7a\u011fla CEYHAN \u00d6Z \u00c7al\u0131\u015fman\u0131n amac\u0131, son y\u0131llarda kullan\u0131m alanlar\u0131n\u0131 geni\u015fleten sosyal medyay\u0131 ele alarak toplum \u00fczerindeki t\u00fcketim g\u00fcc\u00fcn\u00fc belirlemek. \u00c7al\u0131\u015fma kapsam\u0131nda sosyal medya… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-549","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/549"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":8,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/549\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/549\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}