{"id":621,"date":"2017-12-13T11:34:24","date_gmt":"2017-12-13T11:34:24","guid":{"rendered":"http:\/\/yenimedya.aydin.edu.tr\/?page_id=621"},"modified":"2018-01-15T11:02:58","modified_gmt":"2018-01-15T11:02:58","slug":"ejnm_v02i1101","status":"publish","type":"page","link":"https:\/\/yenimedya.aydin.edu.tr\/tr\/ejnm_v02i1101\/","title":{"rendered":"ejnm_v02i1101"},"content":{"rendered":"

YEN\u0130 REKLAM ORTAMI OLARAK VLOG\u2019LARDA \u00dcR\u00dcN TANITIMI VE ANLAM \u00dcRET\u0130M\u0130 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Gizem \u00d6ZDEL<\/p>\n

\u00d6Z<\/strong><\/p>\n

Teknolojinin geli\u015fimi ileti\u015fim alan\u0131nda stratejik ara\u00e7lar\u0131nda de\u011fi\u015fmesine neden olmu\u015ftur. Sosyal medya kavram\u0131n\u0131n sadece Facebook, Twitter gibi platform merkezli olarak reklam ad\u0131na kullan\u0131labilir anlay\u0131\u015f\u0131 Youtube\u2019un ortaya \u00e7\u0131k\u0131\u015f\u0131 ve i\u00e7eriksel kullan\u0131labilirli\u011finin ortaya konmas\u0131 ile de\u011fi\u015fime u\u011fram\u0131\u015ft\u0131r. Blog kavram\u0131 ile insanlar\u0131n tavsiye alarak, yeni nesil kanaat \u00f6nderleri \u00fcretme anlay\u0131\u015f\u0131 bu sistemi video ile yapan ki\u015filerin yani vlogger\u2019l\u0131k mesle\u011finin yarat\u0131lmas\u0131na neden olmu\u015ftur. Hayatlar\u0131n\u0131 bir kamera arac\u0131l\u0131\u011f\u0131yla b\u00fct\u00fcn g\u00fcn boyunca \u00e7eken ailelerin, normal hayatlar\u0131n\u0131 milyonlara sunmalar\u0131, bu videolar\u0131n i\u00e7indeki markalar\u0131n, \u00fcr\u00fcnlerinde normalle\u015fmesini sa\u011flam\u0131\u015ft\u0131r. Bu durumda reklamc\u0131lar asl\u0131nda kendi alanlar\u0131na izleyicinin ilk planda sahip oldu\u011fu \u00f6n yarg\u0131n\u0131n k\u0131r\u0131lmas\u0131 ad\u0131na \u00f6nem ta\u015f\u0131maktad\u0131r. Bu ba\u011flamda Youtube\u2019da SacconeJoly\u2019s adl\u0131 kanal\u0131n \u00e7ocuklar\u0131yla olan tamamen \u2018normal\u2019 hayatlar\u0131n\u0131 yay\u0131nlamalar\u0131, yeni nesil reklamc\u0131l\u0131k anlay\u0131\u015f\u0131nda vlog unsurunun detayl\u0131 bir \u015fekilde incelenmesini gerektirmektedir.<\/p>\n

Anahtar Kelimeler:<\/em><\/strong> Yeni medya, vlog, video blog, Youtube, SacconeJoly, Reklam<\/em><\/p>\n

\u00a0<\/em><\/strong><\/p>\n

VLOG\u2019S AND CREATING NEW BRAND MEANINGS AS A NEW ADVERTISING TOOL<\/strong><\/p>\n

ABSTRACT<\/strong><\/p>\n

Technology has changed and because of that our communication systems changed too. \u0130nternet and social media for marketing and advertising were just about Facebook and Twitter. But with Youtube, advertisers want to figure out this new platform. Specially \u2018vlog\u2019 term has become more and more important. Normal families started to create new, different contents. This way they crated big businesses. This normal families become new generation trend leaders. If they use a brand product, viewer hadn\u2019t got antipathy same as advertising. This reality for advertisers become a research subject. \u0130n this research we will find out about how vloggers creating new meanings for brands. One of the most known vlogger family SacconeJoly\u2019s will be subject this research. Specially one of the their video for building to new bridge between new media and advertising really important. Because of this importance video will be examined closely.<\/p>\n

Keywords: <\/em><\/strong>Advertise, New Media, Vlog, SacconeJoly\u2019s, Youtube<\/em><\/p>\n

 <\/p>\n

TAM MET\u0130N
\n<\/strong><\/p>\n

PDF<\/a><\/p>\n

 <\/p>\n

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(Eri\u015fim Tar. 16.09.2017)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

YEN\u0130 REKLAM ORTAMI OLARAK VLOG\u2019LARDA \u00dcR\u00dcN TANITIMI VE ANLAM \u00dcRET\u0130M\u0130 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gizem \u00d6ZDEL \u00d6Z Teknolojinin geli\u015fimi ileti\u015fim alan\u0131nda stratejik ara\u00e7lar\u0131nda de\u011fi\u015fmesine neden olmu\u015ftur. Sosyal medya kavram\u0131n\u0131n sadece… <\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-621","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/621"}],"collection":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":4,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/621\/revisions"}],"predecessor-version":[{"id":703,"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/pages\/621\/revisions\/703"}],"wp:attachment":[{"href":"https:\/\/yenimedya.aydin.edu.tr\/tr\/wp-json\/wp\/v2\/media?parent=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}